Alomo Bitters and Alomo Silver, holographic security seal.

Ghanaian-owned international beverage
firm, Kasapreko Company Limited has
introduced holographic security seal on two
of its premium products Alomo Bitters and
Alomo Silver.

 The hologram which is a silver-like shining seal similar to that found on currency notes is strategically positionedon the cap of every Alomo bottle for easy identification.

According to the Managing Director of
Kasapreko, Mr Richard Adjei, the introduction of the unique hologram is part
of the company’s strategic efforts aimed at
helping consumers to differentiate the
Alomo brands from others.

“This initiative is a security standard that
essentially will ensure clear brand
differentiation and to highlight the unique
features that distinguish the Alomo brands
from other substandard bitters products in
the market,” said Mr Adjei.

He added that it further demonstrates the
company’s care for consumers and their
safety.

“As a responsible company, we are taking
this pre-cautionary measure to reassure our
consumers that they can be certain to trust
the only authentic bitters on the market.
We want to ensure our consumers get the
best of products because we value their
wellbeing,” said Mr Gerald Bonsu,
Marketing Manager of KCL.

The CIMG Manufacturing Company of the
Year has over 16 brands in its folds cutting
across bitters, liquor and whiskies.